Explore what Unconventional does best.
"Miami Open Murals"
"The Week of Good"
"Simon Malls Fundraiser"
Juan Valdez Cafe sought a way to engage millennials & locals who hadn't yet been familiar with their popular Colombian brand persona.
They challenged us to design a mural installation for 3 of their busiest stores in Miami to generate young energy & attention around their sponsorship at the 2017 Miami Open. Upon completing the murals, Juan Valdez used the original artwork & one-of-a-kind prints as decor for their pop-up store & VIP lounge at the Miami Open.
Retails stores hit record numbers in sales during our mural activations, & Miami Open visitors took non-stop photos with 'Mr. Juan Valdez' himself.
As part of Airbnb's national 'Week of Good' campaign, their Miami office needed an organization to coordinate a highly engaging community service & team bonding day for Airbnb staff & hosts.
We secured prime real estate for our mural in Wynwood, Miami's booming arts district, & facilitated partnerships with local nonprofit beneficiary, Americans for Immigrant Justice. Together, they restored a blighted wall & generated wide publicity in the process.
"Working with Unconventional was an incredible experience. We were able to bring a group of people together & collaborate on showcasing our message through an artistic outlet. Would love to work with them again!" - Project Manager, Airbnb
Miami's International Mall, a SIMON Mall, needed a way to hit their fundraising goal for the Susan G. Komen Foundation for breast cancer research on Mother's Day.
They challenged us to design a popup mural activation in the central atrium of the mall on their busiest day of the week. The objective was to ask mall goers to donate to Susan G. Komen as they came to paint.
In just a few hours we surpassed the mall's fundraising goal by 20%. The mural was then kept on display in the mall before being hung in Susan G. Komen's office in South Florida.
"Customers have been approaching our guest services booth every day asking about the mural, curious to learn more about it. They’re even making donations long after the event was over." - Marketing Representative, Miami International Mall, SIMON